Digital Marketing and Media Coordination at Orot: Center for New Jewish Learning

Rebecca's Multifaceted Role at Orot: Center for New Jewish Learning

Background:

Rebecca, on behalf of Kvell Factor Marketing, has played a crucial role at the Orot: Center for New Jewish Learning, serving in various capacities that have significantly contributed to the center's growth and success. Her roles include Marketing and Social Media Contractor, project lead for Mindfulness and Wellness programs, and educator.

Marketing and Social Media Contractor:

In her capacity as a Marketing and Social Media Contractor, Rebecca has been instrumental in enhancing Orot's digital presence and engagement. Key achievements include:

Social Media Management: Oversaw all social media accounts, executing a comprehensive weekly digital media strategy. She successfully grew the Instagram following from 50 to 600, demonstrating her ability to engage and expand the online community.

Content Creation:

Developed original content for digital marketing materials, redesigned the website and created graphic designs for various events.

Event Promotion:

Marketed and recruited for over 40 events, significantly increasing participation and community involvement.

Intern Management:

Managed a team of interns, ensuring smooth operations and effective execution of marketing strategies.

App Development Assistance:

Played a key role in developing Orot’s app, enhancing user experience and accessibility.

CRM Integration:

Managed the transition to a new CRM platform, Neon, streamlining operations, automating donor communications, and improving tracking of participation and donations.

Email Marketing:

Led all email marketing campaigns, from holiday inspirations to course recruitment, driving engagement and donor support.

Project Lead for Mindfulness and Wellness Programs:

As the project lead for Mindfulness and Wellness programs, Rebecca has been at the forefront of creating and implementing initiatives aimed at promoting physical and mental health among young Jews. Her efforts have resulted in:

Program Development:

Assisting in designing and building programs that address the wellness needs of the community.

Community Engagement:

Ensuring that the programs are accessible and beneficial to the target audience, fostering a supportive and healthy community environment.

Pandemic Response and Support:

Hosted numerous Zoom programs and acted as administrative support for over two years for every online course, during the pandemic and beyond, to keep the community connected and engaged. Rebecca also created resources for the community during this difficult time in tandem with Orot staff.

Impact:

Rebecca's multifaceted role at the Orot Center for New Jewish Learning showcases Kvell Factor Marketing’s goal: her dedication, creativity, and leadership. Her contributions have not only bolstered Orot’s branding and online presence but also enhanced the overall community experience through well-designed programs and educational initiatives. Her strategic approach to marketing, coupled with her commitment to wellness and education, has played a vital role in the center’s continued success and growth.